HOW WE DO IT


OBSERVING

We research, we watch, we analyse. We go outside our world and gather as much data as possible. We access social media and journalist opinion. We question everything, everywhere.


RECORDING

We’re looking for insights, patterns and opportunities. We share our thinking and record ideas. We don’t put up barriers. True creativity requires bravado.


COMMUNICATING

We take our ideas and create a plan. We set targets and evaluation criteria. We fine tune and then we roll up our sleeves and make it happen.

The important thing is somehow to begin.

Henry Moore