We research, we watch, we analyse. We go outside our world and gather as much data as possible. We access social media and journalist opinion. We question everything, everywhere.
We’re looking for insights, patterns and opportunities. We share our thinking and record ideas. We don’t put up barriers. True creativity requires bravado.
We take our ideas and create a plan. We set targets and evaluation criteria. We fine tune and then we roll up our sleeves and make it happen.