Grace Foods – Encona in the Netherlands

The Background

Encona make a range of tongue-tingling sauces from Sweet Chilli to Peri-Peri. Having passionately served the Caribbean community in the UK for over thirty years, they decided it was time to launch their products into the Dutch market.

The Brief

SPR were briefed to increase brand awareness, inspire people with recipes and encourage trial of Encona sauces.

The Solution

Encona teamed up with a celebrity chef and HIER Klimaat bureau to support the COOX project. Every year 4 million people worldwide die due to unsafe cooking methods. COOX is a safe cooking stove, and for every cooking stove COOX purchased, another one is donated to a family in a developing country.

The Results

30 Items of coverage generated including, Koffietijd, RTV Almere and

Social Media following increased by 500%