Thermo Fisher Scientific It’s Best To Test

The Background

Thermo Fisher Scientific manufacture a blood test recommended by NICE which can rule in or rule out food allergies. The test is available throughout Western Europe.

The Brief

Improve patient recognition and awareness of the blood test in order to drive demand.

The Solution

It’s Best To Test. We teamed up with the allergy awareness charity Haydn’s Wish, and TV’s Dr. Hilary Jones, to launch a nationwide campaign raising awareness of the dangers of undiagnosed allergies, and to encourage high risk groups to get tested. This involved a radio launch, traditional print media relations, online media relations and even a school visit.

The Results

Over 71 items of radio coverage across the UK, coverage on ITV Daybreak and 10 print pieces including the Daily Mail Online.

This gave the campaign a reach of 180,000,000.