Thermo Fisher Scientific manufacture a blood test recommended by NICE which can rule in or rule out food allergies. The test is available throughout Western Europe.
Improve patient recognition and awareness of the blood test in order to drive demand.
It’s Best To Test. We teamed up with the allergy awareness charity Haydn’s Wish, and TV’s Dr. Hilary Jones, to launch a nationwide campaign raising awareness of the dangers of undiagnosed allergies, and to encourage high risk groups to get tested. This involved a radio launch, traditional print media relations, online media relations and even a school visit.
Over 71 items of radio coverage across the UK, coverage on ITV Daybreak and 10 print pieces including the Daily Mail Online.